Redeeming physical NFTs: Easier said than done?
A number of challenges must be overcome in order for “phygital” NFT projects to gain traction. Despite the crypto winter, nonfungible tokens (NFTs) continue to draw interest. This has become apparent as many brands and retailers have started to offer digital NFTs attached to physical products. Known as “phygitals,” these offerings allow real-world products to be tied to digital NFTs. For example, RTFKT — a digital fashion and collectible company — recently launched a project called Cryptokicks iRL. According to sources, RTFKT is creating digitally-designed sneakers backed by a physical product. RTFKT’s official Twitter account recently tweeted that Lace Engine NFT holders will be able to reserve a pair of Cryptokicks iRL, which can then be redeemed for its physical version starting May 1, 2023. 1/ We are allowing all Lace Engine holders to reserve their sneakers in the RTFKT Interdimensional Hub. This will allow holders till May to figure out a US shipping address. To pick up a Lac...