How major German firms like Mercedes and Lufthansa are using NFTs
German brands embrace NFTs, exploring new ways to engage with customers and build brand loyalty. For the most part, nonfungible tokens (NFTs) have two primary use cases: Buying and selling digital products (digital art, virtual fashion items) and building digital communities (exclusive memberships, access to events). These use cases can be easily adopted by brands and companies, such as fashion brands selling digital clothes, various companies offering NFT-based club memberships and musicians holding exclusive concerts for their fans. Traditional German companies are also jumping on the bandwagon, recognizing the potential of NFT technology to innovate and market their products and services. Deutsche Post combines NFTs and AI Deutsche Post, the German postal service, will release its first limited-edition collectible stamp on Nov. 2, 2023. A classic self-adhesive stamp will come with a digital image — an NFT representing ownership of the stamp. The first stamp Features a pixellated ...